A homepage, category, and product concept for the house under Rachel Scott — trading the template feel for an editorial one. The direction: precision over perfection, generous negative space, and photography that leads while commerce quietly follows. Built to sit on the existing Shopify stack.
Featherlight habotai, crushed and bonded into architectural volume. Three pieces from the finale — shot as worn, not as staged.
Shop the LookRachel Scott on rejecting perfection in favour of complexity — the films, the process, and the atelier behind Pre-Fall 2026.
Enter the WorldThe live homepage opens on a text banner over a generic grid — indistinguishable from any Shopify theme. This concept leads with a full-bleed campaign moment and a "Shop the Story" bridge that carries a shopper from the editorial image directly into the three garments in it — solving the missing editorial-to-product path. The World Of / Portal teaser gives the house's storytelling a home above the fold-line rather than burying it in the mega-menu, and sale is handled as a restrained typographic "The Edit" callout — no red banners.
The live mobile nav buries categories several taps deep behind a hamburger. Here a horizontal one-tap chip rail (New · Bags · Clothing · Shoes · White Label · Sale) surfaces the top destinations immediately, a persistent bottom tab bar keeps Shop / Saved / Bag one thumb away, and the wishlist heart lives on every tile — three of the gaps in the current experience, solved without a platform change.
Today a new shopper meets bag sub-categories as bare text links — "Silo," "Chelsea," "PS1" — with no idea what those shapes are. This PLP opens with image-led silhouette cards that pair each house name with a plain-language descriptor (PS1 · The Original, Silo · Structured), so the vocabulary teaches itself. A sticky filter/sort bar with removable chips keeps refinement in reach while scrolling, and a save heart sits on every tile — the wishlist the current site lacks entirely.
The PDP is where luxury intent is won or lost. This layout gives the product an editorial gallery — on-body, detail, and campaign frames mixed at magazine scale — beside a sticky buy panel that keeps price, colour, size, Add-to-Bag and Save visible through the whole scroll. A "Complete the Look" module pulls the other pieces from the same runway look for genuine cross-sell (absent today), and a quiet details / materials / care accordion holds the specification a $1,590 buyer expects without cluttering the frame. Save appears both in the panel and on every look tile.